SWAY, led by Jennifer Burton, took home Pollies for both of its entries: Digital Advertising for a State Legislative Campaign & Digital for State Legislative Independent Expenditure. We’re proud that the American Association of Political Consultants (AAPC) Pollie Awards has recognized our work creating winning digital ads for some of our clients last year.
GOLD: Partnership with Planned Parenthood Wins Top Prize
Our ad “Generations” was awarded top prize for State Legislative IE Digital. The ad, done for Planned Parenthood Advocates of Virginia, features three generations of women in a family who all have strong reasons for wanting to protect abortion rights: A grandmother who fought for the protections of Roe in the early days of the reproductive justice movement, a daughter who has lived through an era where women were guaranteed these protections, and a granddaughter considering raising a family in a post-Roe world.
SILVER: Re-Electing Nadarius Clark, VA House of Delegates
And our Silver medal ad “Bowties” helped voters see Virginia Delegate Nadarius Clark (VA-84) as a likeable, young, hardworking Delegate, with a great record on education…who likes bow ties. Nadarius had garnered a reputation in his district and in Richmond for his bow ties and we wanted to amplify that reputation, but also disarm the attacks that attempted to paint him as a militant woke extremist.
